This week in Barcelona has been celebrated the Smart City Expo World Congress (SCEWC), where Anthesis Lavola has been present as a sustainability partner one more year.

With the support of Lavola the Congress develops the initiative Towards Zero Waste (TZW) in order to ensure maximum sustainability at the event, reducing waste and saving resources.

This project is framed on the Zero Waste strategy of the Barcelona City Council and it is included in the European Week for Waste Prevention. TZW is also in line with the European Commission’s Circular Economy strategy based on use of fewer materials, reuse and recycling of products, and no food waste.

Not only the event is more sustainable year by year but leads by example and encourage all the partners, speakers, exhibitors and visitors to join in this initiative in order to reach its goals.

The main goals of this edition have been: no single-use plastics, avoid food waste, reduce and offset CO2 emissions, save on paper with a digital press corner or the electronic invoicing, and reuse and recycle materials like lanyards, passes, carpet and other materials. There are special containers for separating waste distributed across the venue.

Moreover, this year the event support reforestation using drones and smart seeds in areas devastated by fire. For every €2 of spent in merchandising, one new tree will be planted.